Posts tagged with ‘pop-up’
Leaning on Transparency, OGX’s Pop-up Explores ‘What’s Under the Cap’
In the beauty category, it’s all about ingredients and formulas. OGX zeroed in on this theme with a “Love is in the Hair” pop-up held Feb. 25-26 at the Santa Monica outdoor shopping mall to offer consumers an inside peek at the science behind its products. Brand ambassadors dressed in white lab coats directed consumers...
Soma Helps Women Solve Their ‘Bra-blems’ at its Pop-up Innovation Lab
Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. So with a new “smart bra” to introduce and a desire to expand its exposure in a city brimming with influencers and fashion editors, the brand headed...
HBO Max Invites Fans into the Home of a ‘Gossip Girl’ for a Weekend
HBO Max’s “Gossip Girl” reboot follows the original’s premise, in that it takes viewers inside the luxe and complicated world of privileged New York City teens and their families. Ahead of the premiere of part two of the show, the brand invited consumers to “Gossip Girl Friendsgiving: A Pop-Up to Give and Receive,” an experience...
Halloween Roundup: Nine Experiences That Delivered Scary-good Engagement Tactics
There’s something about Halloween that inspires scary-good experiential programs, and this year was no exception. With greater opportunities to activate after a low-key 2020 Halloween season, a variety of brands came out to celebrate with spooky pop-ups, haunted houses and other immersive experiences built to send chills down attendees’ spines. Some even went as far...