pop-up Archives - Event Marketer

Posts tagged with ‘pop-up’

August 7, 2017

Three Lessons in Launch Events From Perrier’s Pop-Up

Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new...

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July 3, 2017

Field Report: Pop-Tarts Pops up in NYC With a Host of Quirky Concoctions

Pop-Tarts have been an American favorite since they were first introduced in 1964. So when Kellogg’s announced a pop-up café dedicated to the beloved breakfast pastry, we didn’t ask questions. We dropped our work, hopped a train and made a beeline for Times Square. The rest was a sugar-coated daze. Check out a photo gallery...

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June 30, 2017

Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up...

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