Panorama Festival Archives - Event Marketer

Posts tagged with ‘Panorama Festival’

September 8, 2017

Q&A: How American Express Became a ‘Hero’ for Festivalgoers at Panorama

Armed with a two-story hospitality experience, nine lifestyle influencers and an old school vibe, American Express once again rocked New York City as a sponsor of the Panorama Music Festival, held this year July 28-30 on Randall’s Island Park. The brand returned to the festival for a second year with a two-pronged strategy aimed at...

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August 17, 2017

HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics

HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked...

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