neuroscience Archives - Event Marketer

Posts tagged with ‘neuroscience’

March 2, 2018

How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’

How primal instincts affect consumers’ purchasing behaviors   In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts affect their decision-making process and how to use those insights to influence their brand loyalty and purchasing behaviors. In the following excerpt on heuristics—a concept derived from behavioral economics defined...

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