music festival Archives - Event Marketer

Posts tagged with ‘music festival’

July 20, 2018

State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball

State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at festivals for the last several years. At Governors Ball in New York City, June 1-3, State Farm activated its newest cause-marketing platform, Neighborhood of Good, with a “neighborhood” of tiny houses that allowed festivalgoers to engage in different acts of...

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July 19, 2018

LG’s Complementary Laundry Services Invite Bonnaroovians to #GetDirty

There are plenty of things to look forward to at Tennessee’s Bonnaroo Music & Arts Festival—the performances, the camaraderie, the local bites—but the 100-degree temps aren’t one of them. Enter: the LaundROO Lounge and Vintage Clothing Swap. To stay true to its “Life’s Good” promise and keep festivalgoers at the four-day camping experience fresh and...

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June 27, 2018

Photo Tour: Music Fans Interact with Brands at Governors Ball 2018

Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways...

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June 12, 2018

Governors Ball: Why Honda Invests in Music Festivals

It’s official: summer festival season has begun. Brands looking to court younger consumers are coming out in droves, all vying to engage with an increasingly inundated demographic. One of the younger-skewing fests is Governors Ball, which claims that 42 percent of its 155,000-plus attendees in 2017 were younger than 25 years old. EM was there...

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May 24, 2018

How the H2O+ Beauty Oasis Changed the Landscape for Stagecoach Activations

Coachella is renowned for the host of luxe brand experiences it attracts to the desert each year. The kind that take place at posh mansions and sprawling estates, draw scores of influencers and A-list celebrities and create a near-impossible level of FOMO. But Stagecoach Festival, which takes place just one week later in Indio, CA,...

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