Posts tagged with ‘mobile tour’
Four Ways the Adoption of EVs will Impact the Mobile Tour Space—Plus a Look Inside the Electrify Expo
Major automotive manufacturers and consumers are embracing an electric future, with U.S. consumer EV sales expected to have hit a record high by the end of 2023—a 35-percent increase from 2022, according to the International Energy Agency. With the release of the Ford F-150 Lightning and its towing capacity and Rivian’s announcement of a commercial...
Plant-based ZENB Aims to Turn Skeptics into Believers on a Nationwide Pasta Lounge Tour
The plant-based food movement is thriving, but many consumers are still skeptical about the category, especially when it comes to replacing traditional food staples with plant-based alternatives.
Experiential Sampling: Five Brands Savoring the Comfort Food Trend
Comfort fare was named a Top 10 food trend in the 17th annual What’s Hot Culinary Forecast earlier this year, and brands have since activated tours that offer warm, savory samples and a healthy dose of engagement. From pasta to pesto, check out some recent comfort food campaigns that cooked up appetizing results on the road....
Monthly Pulse Survey Results: Mobile Tour Trends
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in July for an update on the mobile tour space, which is cruising through a busy season.