millennials Archives - Event Marketer

Posts tagged with ‘millennials’

January 8, 2018

ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland,...

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January 5, 2018

An Insight for Your Next B-to-B Event: Millennials Are Social Business Travelers

Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while they’re traveling and they’re the most security-conscious generation traveling today, according to new research in the Connected Traveler Study released by Carlson Wagonlit Travel. The study results offer event marketers insights for making millennial b-to-b...

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September 29, 2017

Six Ways to Engage Millennials at B-to-B Events

How to capture mindshare among the up-and-coming conference attendee base   Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce,...

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September 15, 2017

The Three ‘Secrets’ to Honda’s Success in Music Tours

The Honda Civic Tour is back, this time with American pop rock band OneRepublic as headliners. The summer tour, now in its 16th year, also features a culinary pop-up in 10 markets called Civic Tour City Flavor, a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the musical group and a contest...

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July 31, 2017

Check List: Is a First-Year Festival Right for Your Brand?

There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas in April due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the event shined a spotlight on the rapid growth of the festival space,...

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