millennials Archives - Event Marketer

Posts tagged with ‘millennials’

June 27, 2018

Photo Tour: Music Fans Interact with Brands at Governors Ball 2018

Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways...

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March 30, 2018

With its Sights Set on Aging Millennials, Prudential Activates Educational Experiences at SXSW

It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW. There, the brand brought its latest white paper, “The 80-Year-Old Millennial,” to life through interactive engagements; co-hosted a networking lounge; and co-produced a panel...

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January 8, 2018

ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland,...

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January 5, 2018

An Insight for Your Next B-to-B Event: Millennials Are Social Business Travelers

Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while they’re traveling and they’re the most security-conscious generation traveling today, according to new research in the Connected Traveler Study released by Carlson Wagonlit Travel. The study results offer event marketers insights for making millennial b-to-b...

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September 29, 2017

Six Ways to Engage Millennials at B-to-B Events

How to capture mindshare among the up-and-coming conference attendee base   Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce,...

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