influencers Archives - Event Marketer

Posts tagged with ‘influencers’

July 24, 2017

How S.Pellegrino Elevated Culinary Events by Mining Foodies’ Social Media

S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46 to celebrate the 2017 edition of its Taste Guide, an online destination that explores U.S. cities through the eyes of chefs and local food experts. While the tasting menu featured dishes such as ceviche, avocado sushi and beef tartare, through...

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March 9, 2017

YouTube Creators Curate Tiny Homes for a Google Product Block Party

Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported...

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February 27, 2017

Virgin Atlantic Makes it ‘Reign’ in Seattle

To promote its new direct flights from Seattle-Tacoma International Airport to London Heathrow Airport beginning in late March, Virgin Atlantic in late January recruited flight attendants to surprise and delight consumers and influencers in the Emerald City to emphasize the natural connections between Seattle and London. The campaign included a recognition program and contest centered...

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January 9, 2017

The Macallan Centers its Influencer Events on Shareability

To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky, The Macallan last fall held events in five cities for 1,000 influencers who in turn served up 12 million social media impressions for the brand. The events took place at the Brooklyn Botanical Garden, the historic Greystone Mansion in Los...

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