festival Archives - Event Marketer

Posts tagged with ‘festival’

August 8, 2017

Colossal Clusterfest: Comedy Central Brings Three Classic Comedy Series to Life

Large-scale music festivals abound these days, but as its consumer data continued to indicate a desire for more comedy-based experiences, Comedy Central set its sights on showcasing the broad world of humor through a festival of its very own. And so, the inaugural Colossal Clusterfest, co-created with Superfly and held June 2-4 at the Civic...

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July 31, 2017

Check List: Is a First-Year Festival Right for Your Brand?

There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas in April due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the event shined a spotlight on the rapid growth of the festival space,...

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July 13, 2017

CMA Fest: Four Ways Chevy Connected With Festivalgoers

Longtime CMA Festival sponsor Chevrolet was back in Nashville once again this year with a truckload of vehicles and event marketing initiatives that spread over four days, from June 8 to 11. The automaker sponsored two of the festival’s main stages, one in Walk of Fame Park in the center of town and the Chevrolet...

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June 28, 2017

Photo Tour: CMA Music Fest’s Coolest Partner Activations

It’s summer, and that means music festival season is in full swing. And this year, EM slipped on its cowboy boots and headed on down to Nashville for CMA Fest. Now in its 46th year, the musical extravaganza, once again, with its 11 stages (seven of which were free to the public) and more than...

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May 23, 2017

Propel Adds Live Music to its Co:Labs Fitness Events

Propel is continuing the momentum started last summer when it promoted the reformulation of its electrolyte-rich flavored water product with fitness events surrounding trendy exercises in New York City and Los Angeles. This year, Propel is relaunching its Co:Labs fitness events, tying in live music and a fresh collaboration, and punctuating the season with the...

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