Experiential Marketing Summit Archives - Event Marketer

Posts tagged with ‘Experiential Marketing Summit’

June 6, 2017

EMS 2017: Adobe’s Five Pillars of Experiential Marketing

Ever wonder how a company that is all about digital brings that to life through event marketing? At Adobe, the strategy revolves around five pillars—design, community, engagement, data and culture—concepts that Alex Amado, vp-experience marketing at Adobe, discussed as keynote speaker at the 2017 Experiential Marketing Summit, which took place May 3-5 in Chicago. “We...

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May 22, 2017

EMS 2017: American Express Offers Eight Tips for Success in Live Events

This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part...

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April 3, 2017

Announcing the 2017 Ex Awards Finalists

The world’s largest recognition program for experiential marketing has unveiled the 2017 finalists. Awards will be handed out live on stage at the historic Ex Awards 15th Anniversary Gala on May 3 in Chicago at the Experiential Marketing Summit. Tickets now on sale—a sell-out is expected. Judged entirely by brand-side marketers, this year’s Ex Awards...

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