EventMarketer Archives - Event Marketer

Posts tagged with ‘EventMarketer’

March 19, 2018

Mtn Dew Kickstart Gives Fans Courtside Access at NBA All-Star Weekend

One might argue that NBA games are as much about who’s sitting courtside as they are about the live gameplay. That “courtside” piece of basketball culture inspired NBA sponsor Mtn Dew’s presence at NBA All-Star Weekend, Feb. 16-18, in Los Angeles, where it gave fans the kind of access to the game typically reserved for...

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March 15, 2018

Inside HSBC’s Inviting, Modern Lounge and Event Space at Davos

Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders...

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