event marketing Archives - Page 5 of 33 - Event Marketer

Posts tagged with ‘event marketing’

August 30, 2017

Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath

Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events    AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them....

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August 29, 2017

Cisco Turns Unsung IT Heroes into Caped Crusaders at the Largest-Ever Cisco Live

In a world where IT professionals are often the unsung heroes of an organization, Cisco flipped the script, transforming thousands of tech experts into superheroes—if only for five days. The brand’s flagship event, Cisco Live (this year, June 25-29 in Las Vegas) was the brand’s largest to date, offering 28,000 IT pros the education, training...

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August 25, 2017

Q&A: Viacom SVP Gives the Scoop on Comedy Central’s Colossal Clusterfest Event

The inaugural Colossal Clusterfest, held June 2-4 in San Francisco in partnership with Superfly, was Comedy Central’s first foray into the world of large-scale comedy festivals. Three days packed with more than 50 comedians, five stages and plenty of live music entertained attendees of all stripes, while killer brand activations inspired by Comedy Central’s programming...

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