event marketing Archives - Page 3 of 53 - Event Marketer

Posts tagged with ‘event marketing’

February 5, 2018

CES 2018: Honda Showcases the Softer Side of Robots

Think of Honda and, typically, automobiles and motorcycles come to mind. But with an array of new mobility solutions and partnerships outside of the automotive space, the brand leveraged its 80-foot by 80-foot booth at CES (Jan. 9-12 in Las Vegas) to showcase its vision for 2030—a society where humans and robots work in unison...

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February 2, 2018

CES 2018: Kodak’s ‘Downtown’ Exhibit Design Helps Organize its Diverse Offerings

Kodak unveiled an evolution of its urban-inspired stand at CES 2018, shifting its focus from professional users in the “Kodak Studio” last year to a broad range of creatives in this year’s “Kodak Downtown” footprint. The exhibit design, which has evolved over three years across multiple shows and activations, allowed attendees to experience Kodak’s entire...

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February 1, 2018

CES 2018: HP and Intel Festivalize Their Annual Customer Experience

HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations that had consumers lining up for hours at Coachella and Panorama last year. The event, Create. Innovate. Festivate., held on Jan. 11 at The Chelsea at The Cosmopolitan Las Vegas, featured more than 1,500 HP and Intel executives, channel partners,...

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January 30, 2018

Delta Bids Farewell to its Iconic 747 With an Epic Retirement Tour

It was a sendoff fit for the world’s greatest rock band. Four cities in four days. Vintage memorabilia. Weeping attendees at every stop. The rock star in question? Delta’s sole remaining Boeing 747, the aircraft that changed how the world travels. To celebrate the iconic jetliner before its retirement, Delta rolled out a four-day “All...

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