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Posts tagged with ‘event marketing’

November 2, 2017

LG’s Pop-Up Combines the Excitement of Cinema With the Comfort of Home

Electronics brand LG has partnered with Dolby, the company that brought us “surround sound,” in an experience that immerses attendees in the sounds, color and picture quality of its razor-thin LGW7 OLED TVs. The activation, dubbed Cinema House, launched Oct. 12 in New York City’s Madison Square Garden, the first stop in a two-month tour...

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