Posts tagged with ‘Event Marketing Magazine’

July 15, 2019

Four Steal-Worthy Strategies for an Art-Driven Marketing Event

Art, in all of its forms, can be a powerful engagement tool. It evokes emotion, inspires creativity and often educates observers in one way or another. Event marketers have been cleverly incorporating art-based engagements into their events for years, but a recent crop of brands, from hotels to banks, is turning art itself into the...

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July 12, 2019

Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience

To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a floral pop-up installation at Pershing Square Café adjacent to New York City’s Grand Central Terminal, June 5-7. In addition to sampling bars offering two different gin cocktails, photo moments overflowing in flowers of all colors and sizes were the main...

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July 10, 2019

Virgin Launches a New Route with Cultural Experiences and Sir Richard Branson

  Launching a new flight route is a big deal for an airline, and marketing the different reasons why the destinations matter and should be linked is an important part of the process. In launching its new route from Los Angeles to Manchester, England, Virgin Atlantic hosted the LAxMAN influencer event that featured influencers in...

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July 9, 2019

Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers

With the meteoric rise of business opportunities in esports, brands are jockeying for a piece of the action with sponsorships, experiences and, in the case of Miller Lite, a beer can you can play video games with. Miller Lite introduced a 10-button “Cantroller,” crafted with a flexible circuit board, Bluetooth technology and a three-hour (rechargeable)...

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July 8, 2019

Esports Gains Traction with Higher Education as Universities Hop on Board

With approximately 140 universities offering formalized esports programs today (not to mention the scholarships that have followed), the collegiate esports industry is gaining some serious traction. And with that, new event competitions and support structures for the demo are being formed. Take ESPN’s creation of the first College Esports Championship in March, and recently, Riot...

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