Event Marketers Archives - Page 3 of 67 - Event Marketer

Posts tagged with ‘Event Marketers’

July 2, 2018

Esports: Five Questions with Electronic Arts Event Producer Corbin W. Bourne

EA PLAY, a gaming event that connects fans through live broadcasts, demos, music, competitions and community content, recently took place June 9-11 at the Hollywood Palladium. Fresh off of producing the event, Corbin W. Bourne, senior events producer for gaming publisher Electronic Arts—and one of Event Marketer’s 35 Under 35—dished to EM about engaging attendees...

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June 29, 2018

Five Brands Scoring With Soccer Fanatics at the 2018 FIFA World Cup

Every four years, millions of sports fans revel in the FIFA World Cup, the world’s preeminent soccer tournament. This year’s competition, taking place June 14 through July 15 across 12 stadiums in Russia, is another one for the books with “football” enthusiasts across the globe coming together to celebrate their teams and the sport at...

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June 28, 2018

To Encourage Attendee Interactions, MobileIronLive Welcomes Attendees ‘Home’

Enterprise security company MobileIron each year brings together IT professionals for an annual conference on getting more value and better usage out of its mobile security platform. While in the past the event involved several hundred attendees in a hotel convention center, this year the brand shook up the format with an unconference and more...

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June 27, 2018

Photo Tour: Music Fans Interact with Brands at Governors Ball 2018

Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways...

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June 26, 2018

Ex Awards 2018: Full Coverage of 72 Outstanding Campaigns

Experiential marketers have always broken boundaries.  From tackling seemingly impossible stunts to activating campaigns at a massive global scale, making the impossible possible has always been at the heart of the industry. But in addition to these lofty achievements, experiential marketing as of late has been doing a great deal of good, too. What were...

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