Posts tagged with ‘eco-friendly’
Green Lights: These Eco-friendly Giveaways ‘Self-destruct’
Your monthly event sustainability update The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they...
Green Lights: How Sustainability Took Center Stage at CES 2023
Exploring the exhibit halls at CES 2023, held Jan. 5-8 in Las Vegas, greenery was a notable design element. From raised garden beds and potted plants to grass carpeting and elaborate floor-to-ceiling greenery walls, exhibitors enhanced their booths with organic textures, colors and lighting.
Clearing the Air: Expert Insights on the SEC Climate Rule and Attendees’ Evolving Perceptions
Sustainable event strategist Marley Finnegan sheds light on emissions and the SEC’s proposed climate risk disclosure rule Momentum around sustainability continues to build, as consumers, particularly millennials and Gen Z, are paying close attention to values-based brand actions now more than ever. While organizations are taking environmental considerations to heart in their decisions, missions and...
Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour
Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a “socially conscious” experience as part of the 22-year-old traveling event platform, The Tailgate Tour. The brand’s Prime Video Pop-Up Tailgate Experience launched Sept. 11 at the Washington vs. Michigan game, and will activate every Saturday offering gamegoers a healthier pre-game...