EA Sports Archives - Event Marketer

Posts tagged with ‘EA Sports’

February 28, 2017

EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The...

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