Posts tagged with ‘digital art’
Four Steal-Worthy Strategies for an Art-Driven Marketing Event
Art, in all of its forms, can be a powerful engagement tool. It evokes emotion, inspires creativity and often educates observers in one way or another. Event marketers have been cleverly incorporating art-based engagements into their events for years, but a recent crop of brands, from hotels to banks, is turning art itself into the...
In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year
Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and partner Pantone created a decidedly consumer-friendly experience as together they revealed Pantone’s Color of the Year, Living Coral, during the festival with a pop-up Instagram museum-style installation called The Pantone Pantry by Tribute Portfolio....
State of the Art: Five Brands Leveraging Digital Art Experiences to Engage Fans
The world of art, like everything else, has gone high-tech. From digital art walls and virtual reality paintbrushes to 360-degree overhead domes and live painting software, there is a wide spectrum of ways to connect with your inner Van Gogh.
Inside Panorama 2018: Digital Art, Gaming and Glitter
Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial...