Continental Tire Archives - Event Marketer

Posts tagged with ‘Continental Tire’

February 7, 2017

Data Collection: Continental Tire Scores With Basketball Fans

Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has been paying dividends since 2010. Now, thanks to a host of college basketball partnerships, the brand is extending its presence in the athletic space with a 360-degree campaign aimed at boosting brand visibility and collecting that ever-valuable fan data. In...

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