Posts tagged with ‘Continental Tire’

Continental Tire Rolls Out New Major League Soccer Mobile Experience

As a sponsor of Major League Soccer (MLS) in the U.S. and Canada, and of North Carolina FC, Continental Tire activated a brand new mobile structure at the March 5 Charlotte Football Club inaugural home opener in Charlotte, NC, which was the most attended game in MLS history with a nearly (388 seats short) sold-out...

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Data Collection: Continental Tire Scores With Basketball Fans

Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has been paying dividends since 2010. Now, thanks to a host of college basketball partnerships, the brand is extending its presence in the athletic space with a 360-degree campaign aimed at boosting brand visibility and collecting that ever-valuable fan data. In...

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