Posts tagged with ‘content creation’
Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy
Despite many brands pulling out of their planned physical experiences at CES’s grand return to in-person amid the omicron surge, Intel’s hybrid strategy for the show served as a lifeline that allowed the brand to stay the course on-site and implement a “digital-first live experience, with minimal on-site staff” that was in keeping with its...
How Chaco is Activating its Postponed Mobile Tour With COVID-era Tweaks
What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story...
Instagram Builds Creator Community with Seasonal Events for Emerging Talent
Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and...