Citi Archives - Event Marketer

Posts tagged with ‘Citi’

May 7, 2018

Citi Ties Giving into Hashtag Use at Taste of the Nation

Citi for the fourth year of its Taste of the Nation co-sponsorship capitalized on consumers’ passion for photographing food they eat. The event series, which benefits the No Kid Hungry campaign by the nonprofit Share Our Strength, visited New York City on April 18 at the Brooklyn Expo Center and involved about 70 local food,...

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February 22, 2018

Citi’s Intimate Year-Round Concert Platform Takes Over Grammy Week

What began as a curated entertainment platform to give cardmembers access to concerts that have traditionally been reserved for industry insiders at Grammy Week has evolved into into a year-round program for Citi and partner Live Nation. The event series, Citi Sound Vault, offers Citi cardmembers unrivaled access to top artists in intimate venues. This year’s program, which kicked off during Grammy...

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December 11, 2017

Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC

Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be...

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