Posts tagged with ‘Citi Sound Vault’
Four Strategies Citi Leverages for its Sound Vault Program
Many brands tout their live experiences as “once-in-a-lifetime,” but for diehard music fans, Citi’s Sound Vault platform offers the real deal. The program, now in its third year, provides cardmembers with concert access, offering major acts playing in intimate venues. Originally a week-long music event series, Citi Sound Vault has evolved into a year-round platform...
Research: Citi CMO Offers Four Insights on the Link Between Events and Brand Loyalty
Citi is no stranger to the world of event marketing. The financial services brand produces thousands of events around the globe each year, activating everything from entertainment sponsorships to cause marketing experiences to a proprietary event series. But even the pros need to take an industry pulse-check from time to time, and Citi did its...