AT&T Archives - Event Marketer

Posts tagged with ‘AT&T’

February 23, 2017

AT&T Leverages a Taylor Swift Partnership to Launch a New Platform

As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October,...

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February 7, 2017

Super Bowl LI: Our Roundup of Activations and Events

Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands leveraged experiential to engage NFL fans and beyond. Experiences popped up across the city, from the...

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