Posts tagged with ‘artificial intelligence’
Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’
Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic...
Industry Perspectives: Meet XARA, the AI Intern at Jack Morton
They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA,...
The Brief: AI Flavor Art and a Chicken WcNuggets
This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.”
Four Business Travel Trends and Forecasts Impacting Events in 2024
Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are...