american express Archives - Event Marketer

Posts tagged with ‘american express’

May 22, 2017

EMS 2017: American Express Offers Eight Tips for Success in Live Events

This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part...

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May 15, 2017

American Express Puts Merchants Center Court at Dub Nation Watch Party

American Express, in the fourth and final of its All for Dub Nation Watch Parties this season, put its merchant partners—rather than cardmembers—front and center at a gathering on San Francisco’s Pier 35 on The Embarcadero to cheer on the Golden State Warriors as they defeated the New Orleans Pelicans. As official card of the...

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March 7, 2017

Venue Inspiration: Inside Five Unique Activation Settings

Most of the industry’s events take place within a handful of venue settings—places like convention centers, sports arenas and pop-up stores. But every now and then a brand throws its attendees for a loop by selecting an offbeat location that turns the standard activation on its head. If you’re looking for fresh ways to energize...

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January 25, 2017

Brands Leverage Experiential to Connect With the LGBTQ Community

When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become...

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January 19, 2017

American Express Partners With Local Businesses to Reward Basketball Fans

They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to...

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