Posts tagged with ‘Ally Bank’
Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy
To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to...
Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential
Ally Bank last month sent a drone flying around the food court at Carolina Place Mall, delivering phone chargers to unsuspecting shoppers munching on burgers and checking email in the food court at Carolina Place Mall. The drone, in the form of a large Ally-branded purple balloon with a basket on that bottom bearing the...