Posts tagged with ‘alcohol sampling’
Miami Art Week Inspo: Seven Experiential Ideas We Loved
Thousands of artists and affluent art lovers convene for a week of internationally renowned programming and exhibitions each December for Miami Art Week (did you catch that Faena beach maze?), and the brands targeting them are close to follow. From exclusive soirees to public pop-ups, the best brand experiences from the 2023 event had art...
Johnnie Walker Princes Street: An Eight-Story Brand Home Designed to Shake up the Scotch Industry
Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. Indeed, Johnnie Walker’s new permanent brand home in Edinburgh, Scotland is a majestic, eight-story wonder built in the center of the capital that projects a...
Inspiration Flourishes in St-Germain’s New York City Cocktail Bar Pop-up
Summer cocktails taste most refreshing against an inspiring backdrop. For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. 13-15. Fleuriste St-Germain, a flower shop and cocktail bar experience, was inspired by the cultural salons of early modern revolutionary France, and offered...
Inside a Virtual Whiskey Crowd-Blending Event Designed to ‘Lift Spirits’
It’s not easy to infuse interactivity into virtual events, but online spirits community Flaviar and WhistlePig whiskey teamed up on a program that involved at-home blending kits, crowdsourcing (or, more specifically, crowd-blending), sampling, polling and a live-streamed event featuring a panel of experts. Best of all, it had a charitable component tied to it benefiting...