Posts tagged with ‘ABC’
‘American Idol’ Drives Tune-In with a Helicopter Stunt and Golden Tickets
As “American Idol” moved into “Hollywood Week” on March 26—the portion of the show where a group of about 170 hopeful contestants is whittled down to just 50—the series’ new network ABC set out to go big. As in, huge. From giant statues of celebrity judges, to in-air stunts with an American Idol-branded helicopter, to...
Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience
ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days, it’s safe to say the network is on to something when it comes to engaging fans. To learn more about the strategy behind ABC’s Southby presence, we...