+ Latest in Sponsorships
- Original artifacts lend authenticity to events
- 2013 Ex Award Winners
- adidas Gives Santiago Marathon Runners a Renewable Energy ‘Boost’
- Citi’s Rolling Stones Tour Sponsorship Touches All Fans
- Austin Calling
- Bell Promotes New Helmets Through Sturgis Bike Rally Sponsorship
- Lexus Partners with Weinstein in ‘Amazing’ Film Series
- Captain Morgan, Sundance Channel Partner in Production of Documentary
- Under Armour Brings the Field to the Fans at the Super Bowl
- Event Marketer Needs You
+ Sponsorships Features
+ Event Marketer Media
LG ‘Thrills’ Music Lovers With 3D User-Generated Concert
LG ‘Thrills’ Music Lovers With 3D User-Generated Concert
Inside The SXSW Lounge Circuit
Pepsi, Chevy, SoBe and others treat attendees to branded hospitality suites at this year’s SXSW.
BMW Floating Showroom
The Germans bring the coolest exhibit the Olympic Park visitors almost missed.
The Coke Beatbox
The fan fave at this year’s Olympics, and we give you a look
Acer’s ‘Journey’ in Olympic Park
Two floors of demos, data-collect and Acer Man
Cisco House
The first time Olympic sponsor blows it out of the Park--literally
+ EM RESOURCES
Video Projection Mapping
Projection Mapping is one of the top trends for 2013 as marketers push to take their “experiences” to the next level with new and emerging technology. Projection Mapping comes with big opportunities and a learning curve you’ll want to embrace in order to rock and roll. In this first-of-its-kind online class, industry experts give you the lowdown on Projection Mapping. Here you’ll learn what it is, how it works and what it’s awesome.
Mobile Strategies for Event Marketing
Watch this webinar and get mobile event strategies that will elevate the way attendees experience your next event. Mobile doesn't just improve the event experience; embracing mobile gives you a completely new and innovative way to engage attendees, deliver event related content before, during and after the event, and increase word of mouth and social buzz!
Event Technology Outlook 2012
The Event Marketing Institute (EMI) and Active Network present a webinar based on the EMI/Active Network Research Report – The Connected Event, Key Insights into 2012 Event Technology Trends. We’ll discuss the current state of event technology from the perspective of event owners and producers as well as corporate exhibitors and event marketers. View Now!
2013 Trend Tracker
It’s back! The second annual list of the top 40 trends impacting trade shows and events this year. Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2013 and beyond.
The New Dynamics of Sports Sponsorships
The high cost of sports sponsorship requires that brands invest in a new process that will cultivate ground-breaking business results. Download this White Paper so that you can be the next game changer in sports sponsorship.
Before, During & After
Tech Support: The industry’s b-to-b event marketers can create deeper engagements—and higher ROI—before and after the live event. So beginning engagement early and continuing that communication later have officially become requisite elements of event strategies for 2013. Driving the trend? Technology.
Proprietary Events
Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.
AgencySelect 2013
The Event Marketing Institute and OgilvyAction today unveil first research study ever fielded to examine and improve the RFP process.
2012 Technology Outlook
A new report on event technology with a focus on technology usage, best practices and benchmarks.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event
Industry Spending and Changes: 2012 EventTrack Study
EMI and Mosaic unveil most extensive annual study of event spending and activity ever.
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