Strategic Snapshot: 2010 Event Marketing Technology Primer
In the marketing realm, events must strike a unique balance between hightech and high-touch that can create both immense rewards and daunting challenges for event planners and marketers. At their core, events communicate meaningful information, but their success hinges upon the ability to do so in a visually engaging way that stimulates the senses and makes the experience memorable for participants and attendees.
As the pace of technological innovation has accelerated, more event marketers are finding themselves at the crossroads of where event marketing and new technologies meet. This is arguably the most exciting point in twenty-first century marketing.
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