Managing Global Trade Shows: A Best Practices Rundown
As brands become increasingly global, exhibition managers are being asked to shoulder more responsibilities in managing numerous programs around the world. At the same time, the worldwide recession has affected marketing organizations in every
corner of the globe, forcing exhibition managers to market and manage their exhibition programs more efficiently – beyond just reducing the number or size of exhibition booths and trade shows.
So the question becomes: How do global exhibition managers ensure brand consistency, manage budgets and measure success, yet still incorporate local customs, currency and suppliers? The answer lies in a series of best practices identified in this new report from EMI, and underwritten by EXPOTECHNIK .
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