A new report from the Event Marketing Institute, and underwritten by Jack Morton, takes a fresh look at social media and its impact on the event and tradeshow industry. Social media comprises myriad tools, applications and Websites that connect people who have mutual interests. Social marketing employs the principles that guide the use of those tools. Combined, these ideas present a powerful opportunity for event marketers, whose business is also to connect, educate and influence people with mutual interests.
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