Victory Motorcycles' Modern American Muscle gives Sturgis a Shake - Event Marketer

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Victory Motorcycles’ Modern American Muscle gives Sturgis a Shake

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Heading into Sturgis 2016, Polaris wanted to get riders’ attention and demonstrate Victory Motorcycles as the epitome of "Modern American Muscle." They sought a powerful week-long activation that could shake up the complacent Sturgis riding community and drive V-twin performance enthusiasts to re-evaluate Victory bikes.

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