Through Virtual Reality, Humana & GMR Bring National Parks to Life - Event Marketer

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Through Virtual Reality, Humana & GMR Bring National Parks to Life

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For 100 years, national parks have been an amazing resource for staying healthy. Unfortunately, not everyone has access to a national park. As a sponsor of the National Parks Foundation, Humana sought to solve this problem and launched a program called “Bring the Parks to You.”

GMR partnered with Humana to bring national parks experiences to seniors right in their hometowns, as motivation to start a healthy journey in any park, nationally or locally.

The program delivered a fresh, interactive experience with two iconic parks, Yosemite National Park and Joshua Tree National Park, via 360 degree virtual reality (VR). GMR-produced 360 degree content allowed seniors to truly immerse themselves in a starry night, experience a snowshoe expedition through the woods or simply marvel at the beauty of a waterfall – all while learning about the incredible health advantages of spending time in our nation’s parks.

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