For marketers capable of unlocking the secrets of this generation, the rewards will be substantial.
We marketers love to label things — especially generations. Baby Boomers gave way to Generation X, which gave way to Generation Y (also called Millennials), which is now being joined by the next group: Generation Z.
Download this Insights Paper to learn about:
- Defining characteristics of Gen Z;
- Six insights on how marketers can gain the trust and loyalty this newest consumer set;
- Tips and strategies for event marketers.