The Hyped for Halftime campaign was a huge opportunity for Pepsi to showcase their sponsorship of the Superbowl Halftime show.
We brainstormed cool merchandise ideas for their halftime promotions and TV spots, and produced those items – foam fingers, rally towels, t-shirts, etc. We also created, produced and fullfilled influencer kits for media contacts.
Learn more about the Hyped for Halftime campaign by clicking the links below.