Life is Good® is Spreading Optimism - Event Marketer


Life is Good® is Spreading Optimism

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Craftsmen Industries recently partnered with Inspira Marketing Group, to design and build the Life is Good® tour. The sleek Airstream® trailer is traveling across the country, providing an inviting and open-air experience to engage visitors in the Life is Good® brand.

Optimistic lifestyle brand Life is Good® is on its first-ever tour, which includes an eight-week experience rallying communities nationwide to #GROWtheGood by focusing on the good in the world and supporting kids who need it most. The road trip, led by brothers and Life is Good® founders Bert and John Jacobs, will visit more than 40 communities across America throughout Fall 2015 to help people discover, embrace and spread optimism.

Craftsmen’s role as the fabricator began with the customer-furnished Airstream® trailer. Our fabrication team removed all of the interior elements and replaced with interior graphics, recessed ceiling lighting, rubber tile flooring, display and 3D elements, and an eight-foot stage on the road side.

Amazing initiative:
– 8 weeks
– 40 communities
– 3,000 miles to #GROWtheGood
– $1 million for kids in need


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