illy issimo & Escalate “Mobile Espresso Bar” named 2015 PRO Award Finalist - Event Marketer

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illy issimo & Escalate “Mobile Espresso Bar” named 2015 PRO Award Finalist

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UPDATE: June 16, 2015: Today, illy issimo and Escalate earned a PRO Award!

We were thrilled to be named a finalist in the 2015 PRO Awards for our partnership with illy issimo. The 2014 Espresso Bar Tour was one of four finalists in the Best Sampling or Trial Recruitment Campaign category. Other finalists in this category are Tic Tac, Share A Coke and Lincoln Motors.

We are thrilled to be a finalist in the 2015 PRO Awards for our partnership with illy issimo. The 2014 Espresso Bar Tour is one of four finalists in the Best Sampling or Trial Recruitment Campaign category. Other finalists in this category are Tic Tac, Share A Coke and Lincoln Motors.

Now in its 25th year, PRO Awards is the gold standard for excellence in promotional marketing. Recognizing outstanding promotion marketing campaigns—from shopper marketing and multicultural to entertainment and gamification—the PRO Awards celebrates the best campaigns from the past year.

This kind of recognition drives us to focus on measurement. Our approach on measurement focuses on four different results categories, which combine to prove both the strength of our program but, more importantly for our client, the impact the program has on their Brand, Business and Word Of Mouth (including Social Media).

“As an Experiential and Word of Mouth marketing agency, we are honored to be among other great agencies and brands in the category,” says Stuart Sheldon, Chief Advocacy Officer at Escalate. “Being a finalist with our partners at illy issimo for the Chief Marketer PRO Awards is a huge compliment to the great work each and every member of our team does every day.”

Ginevra

image via chiefmarketer.com

Winners are announced at the PROMONext event on June 16, 2015 in New York City. We will attend and can’t wait to hear from brands and experts on the top promotional marketing trends facing agencies and brands today. Hopefully we’ll also hear “illy issimo and Escalate” during the PRO Awards Gala.

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