How Vega flipped the script on the film fest party scene - Event Marketer

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How Vega flipped the script on the film fest party scene

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Every September, the Toronto International Film Festival descends on Toronto, infusing the city with incredible movies, celebrity sightings and parties that rage until 4 a.m. GMR helped Vega—provider of clean, plant-based nutrition—flip the script on the TIFF party scene.

How? With “Wake Up, Shake Up," a crack-of-dawn dance party and workout session, keeping the best elements of a typical TIFF party, but replacing the alcohol and exhaustion with energizing smoothies and fitness.

See and learn more about this fresh, fun and healthy program here, or contact GMR for help creating an immersive experience to bring your brand to life.

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