How to Foster Event App Adoption - Event Marketer

58864e8f4170e2b83d8b4614

How to Foster Event App Adoption

Uncategorized
Posted on by

Using the SmartRelevancy® platform, dashboard, and OneApp® is the best way to create tailored events that resonate with all in attendance. However the successful application of this tech is reliant on one factor; adoption from all sides of the event equation. Clearly the Event Management team will adopt the tech, sponsors and exhibitors want to maximize the real and virtual places they can engage participants, but the wildcard itself is the attendees.

How do you transform downloading your event mobile app from a maybe to a must? The answer is value. Tap into all the functions within the app that people are looking for and beyond include floor plans and area maps with event locations, go beyond the basic attendee profile to highlight established contacts imported from social networks and networking opportunities based on shared interests and events registered for.

Foster FOMO in the run-up to the event by sharing content only available on the app and videos that showcase how your event app will improve attendees’ experiences.  Promote contests, events and opportunities that are limited to app users and share them across all channels including the event website, registration confirmation, blogs, social media, email, and collateral. Support interested parties with tutorials, FAQs and demos. Get influencers and presenters onboard and sharing about how the app enables them to connect with their followers. Promote pre-event app use with discussions and teasers, competitions, and the opportunity to create their own tailored experience with personal event agendas, the ability to favorite exhibitors and request meetings.

At the start of the event have ambassadors available to promote and support app use and have the WiFi bandwidth enables quick and easy app updates and use. Having loaner mobile devices, means that attendees with all levels of technology at their disposal have the opportunity to participate in your event as fully as their peers.

How do you transform downloading your event mobile app from a maybe to a must? The answer is value. Tap into all the functions within the app that people are looking for and beyond include floor plans and area maps with event locations, go beyond the basic attendee profile to highlight established contacts imported from social networks and networking opportunities based on shared interests and events registered for.

Read More

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |