How to Engage Younger Audiences: Tips from a Generation Z - Event Marketer

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How to Engage Younger Audiences: Tips from a Generation Z

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WRITTEN BY MACKENZIE PRIEST-HECK

My generation is posed with the unique and exciting question, “How will we contribute to the world?” Having recently been on show site with Freeman, and able to observe how different generations interact with one another, I believe that Millennials and Gen Zs are fully capable of contributing to big, important conversations. Engineers, innovators, thinkers, and leaders interested in understanding the next generation of consumers, employees, and pioneers must first comprehend why its important to really engage with us, then create an environment for these conversations to take place. These tips, observed and curated by a Gen Z (me!), will help leaders create an atmosphere that will cultivate a unique opportunity for discussion and deeper audience engagement.  

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