Are you ready to go out and meet your customers where they are? Read these nine strategies before hitting the road:
Let's get started:
1. Map it out: Plan your route strategically. Consider physical locations, commute times, fuel and when you'll get peak exposure at key destinations.
2. Consider your ride: Some experiential marketing tours operate out of multiple 18-wheelers while some only need one sprinter van. Match your vehicle to your needs based on space, functionality, brand message and budget.
3. Stay flexible: Even the best-laid plans shouldn't be set in stone. Take advantage of unforseen events like pop-up festivals and be preared to adapt if something isn't working correctly.