Hit the Road: Planning a Successful Experiential Marketing Tour - Event Marketer

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Hit the Road: Planning a Successful Experiential Marketing Tour

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Are you ready to go out and meet your customers where they are? Read these nine strategies before hitting the road:

Let's get started:

1. Map it out: Plan your route strategically. Consider physical locations, commute times, fuel and when you'll get peak exposure at key destinations. 

2. Consider your ride: Some experiential marketing tours operate out of multiple 18-wheelers while some only need one sprinter van. Match your vehicle to your needs based on space, functionality, brand message and budget. 

3. Stay flexible: Even the best-laid plans shouldn't be set in stone. Take advantage of unforseen events like pop-up festivals and be preared to adapt if something isn't working correctly. 

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