WRITTEN BY: ED SCUTT
Technology permeates every aspect of our daily lives, and the brand experience industry is no exception. We’re embracing technology to engage with exhibitors and attendees in new and unique ways, to enhance their pre, during and post-event experience.
The good news is, there are many ways to employ a tech-savvy approach, whether you are looking for new ways to integrate technology into an existing event, or are a first-time exhibitor keen to add an extra dimension to your exhibition stand.