It’s time to face the facts: your audience is changing.
We can chalk it up to a generational shift, the rapid development of technology (which is at the center of everything), or the new normal as a result of the “Great Recession.”
Either way, the next generation of consumers has a different value system and a new set of expectations for just about everything. As event marketers, it is our job to stay one step ahead so we are creating programs that connect and move our audiences. Here are some tips to help connect with the all-important Millennials and keep pace with the hypersonic pace of change we are all facing.