Event Guidance Introduces Near-Real-Time Data Visualization Technology for Event Attendee Behavioral Analytics - Event Marketer

Event Guidance Introduces Near-Real-Time Data Visualization Technology for Event Attendee Behavioral Analytics

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Product quickly transforms reams of data into easy-to-read dashboards to facilitate critical on-the-fly show decisions

Event Guidance, a leader in behavioral analytics for touring events, has launched Express Data Export™ (EDE), a proprietary data visualization technology that presents consumer behavioral analytics in clear, simple graphics in near real-time. EDE provides business decision makers with meaningful value from their event attendee data that they can use to quickly adjust and optimize their exhibits and displays.

“The data captured when monitoring consumer behavior at events such as attendee visits, dwell times, and return visits, is much more impactful for event organizers when it is distilled and presented visually,” said Kurt Sabin, Director of Business Development for Event Guidance. “Converting the data into easily understood business intelligence has traditionally occurred days after a show concludes, when the data is culled, interpreted, and properly presented. The ability to make timely decisions is limited by the data and when it is available.”

Sabin added, “Express Data Export™ analyzes live behavior data, generating clear, concise reports in seconds. The data visualization can happen anytime during an event, so that decision makers can read and react confidently with data-based decisions to increase their return on investment.”

Event Guidance teamed with a leading software company to create the EDE product, and believes it provides brands a strong competitive advantage.

“The faster event managers know what is attracting interest – and what is not – the sooner they can reallocate or swap out assets to maximize engagement,” said Sabin. “They no longer need to wait until the event is over, or until a tour is over.  EDE eliminates the time lag that has been a drag on the value of capturing behavioral data at events.”

EDE works seamlessly with Event Guidance’s tiered technology offerings, Proximity Trace™ and Proximity Frame™, which capture consumer behavior by monitoring attendees’ smartphones using WiFi.  Event Guidance software analyzes the data and presents the results on dashboards providing more than 20 metrics that clients can share with decision-makers worldwide. EDE makes this data visualization process near real-time.

Event Guidance will be a featured speaker at the 2015 EVENTtech Conference, sponsored by Event Marketer, November 2-4, 2015 in Las Vegas. Sabin will present on “Defining Consumer Trends Through Behavioral Analytics.”

 

About Event Guidance

Event Guidance is a division of Graphic Resource Group, Inc., based in Troy, Mich. The company’s behavioral analytics software, Proximity Trace and Proximity Frame, capture consumer behavior by monitoring attendees’ smartphones using WiFi. The business intelligence is analyzed and presented visually through online and mobile dashboards. Brands use the data to make informed decisions about their displays, exhibits, and touring events to improve interactivity, engagement, and ROI. GRG has served leading experiential marketing companies for nearly 30 years, and is known for understanding and responding to the needs and vision of the events industry.  For more information visit EventGuidance.com.

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