Last month our Chief Advocacy Officer, Stuart Sheldon sat with Debbie Lindner, the Chief People Officer of BBDO Atlanta, Katie Harmon, the Marketing Manager at Creative Circus, and Zakia Holland, the Senior Brand Activation Manager at Coca-Cola, on Midtown Business Radio. In this engaging radio show, Debbie talks about her institution finding creative types such as painters, poets, musicians, and helping them channel their creativity into advertising.
Stu discusses different forms of marketing (including online, events and Word of Mouth) as storytelling mediums with examples of commercials and experiential marketing as points of comparison, including a few programs Escalate has done for Coca-Cola, including Swelter Stopper and the various Happiness programs.
Listen to the full show below.