Craftsmen Industries partnered with Intersport, a sports and entertainment marketing agency, to create the Buick Experience. The elements within this open-air, inviting footprint included custom vehicle arches, signage and entrance displays.
Craftsmen’s fabrication team custom-built four vehicle arches, which serve as display structures for a few different Buick vehicles – including the new Cascada and the Enclave Tuscan. The custom arches, which are over 9-ft tall and 16-ft wide, travel to various events throughout 2016, including:
· College Football Playoff Championship
· Men’s & Women’s College World Series
· Men’s & Women’s Final Four
· Men’s Lacrosse Championship
· Back to the Bricks
Some of the display Buick vehicles showcased under the arches are new to the Buick lineup for 2016. The large footprint attracts and engages visitors, as they inspect the new vehicles and speak to the product specialists onsite.
The Buick logo showcased on the display signage is made from black acrylic and routed to shape. Ten white LED lights are placed around the perimeter of the logo, creating a spotlight effect, and enticing visitors to check out the vehicle in greater detail.
This open environment offers an exceptional experience for all visitors to truly engage, interact, and experience the Buick brand and vehicles.