Partner Content Archive - Event Marketer

October 26, 2017

Ask the Experts: How to Avoid Surprises in Trade Show Planning, Part 2 of 3

Planning is the key to success in nearly everything you do, but it has particular importance for trade shows. The goal is to avoid unexpected issues that could potentially derail an otherwise successful show. Whether it’s a shipment that doesn’t arrive on time or bad weather, there are ways to anticipate some potential problems before...

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October 9, 2017

The Best Way to Stand Out at a Trade Show

With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million square feet of space, it’s safe to say the International Manufacturing Technology Show (IMTS) is a very busy place. So, standing out from the crowd in such a large trade show venue is no easy feat—but Mazak Corporation did just that.

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