Reward customers or members Archives - Event Marketer

Reward customers or members Archives - Event Marketer

July 14, 2017

MasterCard Customers Enjoy Dinner at Iconic Venues

Ever the experiential brand, MasterCard’s belief that experiences matter more than material things last year translated into 55 “priceless” culinary experiences that brought cardmembers to unexpected—and iconic—venues across the country. From a four-course meal on the legendary Paramount Pictures Studios lot, to dinner on the field at Dodger Stadium, the brand treated affluent customers to...

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February 9, 2017

Miami ‘HEATS’ up Hoops Fans With a Customized App

Is it hot in here or is it just the Miami Heat’s new fan engagement app? The NBA team launched the app at the start of the 2015-16 season and has been scoring with its massive fan base ever since by giving users the power to control every aspect of their experience. Seamless blending of...

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December 28, 2016

Hospitality Experiences Mark CBS’ Super Bowl Event

As the official broadcaster of Super Bowl 50, CBS wanted to create a memorable weekend of hospitality experiences that would impress key clients and drive business. The network’s two-day event at San Francisco’s 50,000-square-foot Pier 48 delivered against all objectives, while treating the same 1,200 guests to two distinctly different experiences. Friday night’s event offered...

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August 23, 2016

Kia Event Series Recognizes Community Game Changers

African-Americans over-index on the ownership of Kia vehicles, but Kia is outranked by a number of auto brands in sales to African-Americans. To increase engagement among this growing demo, and drive consideration, trial and loyalty, Kia created the Inspirationally Crafted event series in New York City and Los Angeles, evenings of gourmet food, drink and...

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August 23, 2016

LinkedIn Sharpens Member Profiles Via Mobile Tour

Professional headshots are out of reach for many social media users, compelling some to post their most recent vacation selfie instead. (Yes, we can still see that shot of tequila, Frank.) With this issue in mind along with data showing profiles with a photo receive an average of 14 times more views than those without,...

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